We’ve worked with a ton of clients who had little to no consistent sales growth prior to finding us. Not for lack of trying, but these businesses poured their money into outdated marketing strategies like print ads or outdoor signage and only used one social media profile to market their business online. Sound familiar?
Unfortunately, many businesses deal with these issues on a daily basis. However, having a business website is one of the best ways of establishing yourself online for multiple reasons. Think your business is too small for a website?
35% of businesses in 2018 also thought their business was too small to warrant a website. But did you know that in a study from Deloitte’s 2017 Connected Small Businesses in the U.S., small businesses that used digital technologies experienced revenue growth over the previous year that was nearly four times as high.
Jump to 2019 and the profits continue to grow for small businesses that use the Internet to jump start their sales and marketing. As a part of that, websites have become a big resource for small businesses across the United States. In this post, we’ll explain how websites can work for your business to give you a solid foundation to build on for the future.
1. Gain More Credibility For Your Business
If you don’t have a business website, you’re not just losing out on potential customers – you’re losing your online credibility. Most customers search online for the services or products they need, before reaching out to a business. In fact, if a customer finds you online – 30% of them will not even consider a business that doesn’t have a website.
When you have a business website, a customer can explore your services or products, they can learn about who you are as a business, and most of all – they can reach out to you. If you don’t have a website for your business, Google also will not generally put your business listing or social media profile at the top.
Google considers websites important in verifying if a business is legitimate and that it is serving customers in a way that benefits them. By having a website, you’re more likely to show up on Google or other search engines. Overall, you can strengthen your credibility online for customers, search engines, and even other businesses that wish to partner with you.
2. Drive Interested Customers To Your Business Website
The best way to reach your ideal customers is to be where they are most often. In 2019 alone, 72% of customers who looked online for a local business, visited a business within a five mile radius. Wonder how many searches people make online for local businesses? In 2019, 97% of people look online FIRST before going to a local business.
The role of Google in online searches has been heavily in favor of the local small business owner. Gone are the days of search manipulation and websites reaching the 1st page of Google without having reliable content. In making these heavy changes over the last several years, it has given those with a business website a chance online. By having a website, you can now be honest and true to your brand and your customers – and Google will reward you for it.
3. Reach Your Local (And Global) Markets
Do you only aim for customers in your region? By investing in a strong, SEO-optimized website – you can reach, educate, and make sales to customers who are even outside your local community. For example, Discover San Angelo does a great job of helping local businesses reach new tourists and visitors by showcasing the best our city has to offer.
Not only can you reach local residents and visitors however. Even as a brick and mortar store, online sales are growing (and their from customers across the globe). In a recent study this year, it was found that U.S. retail eCommerce sales are expected to surpass 735 billion by 2023. That’s a massive increase from just 503.8 billion in 2018. Also, apparel and retail sales alone in the United States are projected to be more than $138.7 billion by 2022.
That means no matter what industry you’re in, if you sell products you can significantly increase your annual sales by just having an eCommerce website. You’ve seen stores closing in malls and other shopping centers across the country. Don’t fall victim to having a narrow sales mindset – the Internet has made it easier than ever to grow your business both offline and online.
4. Save Money On Print Marketing Costs
Using print marketing in magazines, local newspapers, direct mailing, and more can be helpful in most industries. However, too often we see local business owners relying on print marketing as their sole source of advertisement. With a website, business owners can focus on saving money while using the most effective forms of marketing that fits their business needs.
A business website can also be used as a catch-all for your print marketing solutions. Instead of spending thousands on a sole print marketing campaign, businesses can now use what’s necessary to drive traffic to their website. Another benefit to having a website in 2019 is the cost. Website costs have gone down significantly and can produce much more in revenue than what was spent.
Don’t spend money on print marketing solutions that will only get a 1-2% return. With a website, you’re opening up your business to the hundreds of thousands of potential customers in your city.
5. Educate Your Customers On Your Industry
Customers in 2019 want to learn about your business and how it can help them solve their own daily problems. Although personal recommendations and advertisements can help get your business noticed – it doesn’t do a lot to educate your customers on who you are and what your values are.
With a website, you can now inform and educate your ideal customers on your story, what you have to offer, how your products/services can help them, and even give them the best way of reaching out to you. With Google and customers responding more to well-written content than cheap, keyword-stuffed ads – there’s never been a better time for your business to break through the noise.
Boost your search engine rankings, build credibility with potential customers, and get more qualified leads by just having an in-depth website that speaks to how your business offers a solution they want.
6. Improve Your Search Engine Optimization
Often the most overlooked by businesses who rely on their social media profile’s to engage customers – having a website can help push your business to the top of Google. In fact, having a website can make your other marketing campaigns much more successful. When Google looks for the most important information about your business (Name, Address, and Phone Number), it will cross check your website, social medias, and business listings.
If you don’t have a focused business website, Google cannot guarantee that the information it has found is accurate (therefore, it won’t promote your business online). Another way having a website helps boost your SEO is link building. Link building means the amount of links you have going to and from your website. These could mean linking to your social profiles, business listings, other landing pages, and vice versa.
If you have a social media for your business, but don’t have a business website – you’re missing out on a HUGE stream of traffic. A recent study that focused on retailers in the U.S. shows that 87% agree that an multi-channel marketing strategy is critical or very important to their success.
Between Google, your website, and your other marketing channels – you’ll be able to grow your business online and reach more customers than you ever could without any of the above.
We’ve talked about how having a business website can be beneficial online and offline. From saving you money to making it easier to rank on Google – you can’t afford to not have one in today’s market. If you’re thinking about what a website could mean for your business, give us a call. We offer free consultations to focus on what’s important for your business needs and how we can help you achieve your biggest goals. Interested in learning more about how Azuma Media makes web design affordable and easy? Check out all of our website design services and get started today.