As we begin this new decade, businesses are looking forward at the market ahead. New technology is being used, customers are expecting more, and the bar is set pretty high at first glance. However, and let me be the first to tell you, 2020 doesn’t have to be scary for the small and medium sized businesses throughout the country. Now more than ever businesses have a ton of new resources and tools to use that make it easier to reach and connect with potential customers.
In this week’s post, we’re going to be focusing on the biggest 2020 business marketing trends (and how your business can use them to grow and reach more of your target audience).
1. Social Media Marketing & Advertising
Social Media has drastically changed over the last decade and is now more business-friendly than ever. Popular platforms like Facebook, Twitter, and Instagram are making it easier for businesses to connect with their customers where they are.
Not only can you setup a business page or profile on these platforms, but you can also look at your online traffic, the types of people viewing your page, and so much more. If you haven’t setup your business page on Facebook yet (the most popular social media platform for businesses), check out our in-depth guide to your business Facebook page and how to set one up here.
Another great way social media is great for business in 2020 is through communication and post types. Now instead of just posting a status update, you can share photos, videos, live streams, polls, an offer, a job post, an event, and so much more. Facebook (like many of the other social media platforms) also gives you better advertising and publishing tools, so your ads are reaching your ideal customers based on their interests, demographics, and most active time of day.
If you’re looking to also boost your ranking on Google or get noticed more online, now having a business page for the various social media platforms can help. Google gives more credibility and rank growth to businesses that use more than one channel to market their business (business listing on Google, website, social media, advertising, etc).
If you haven’t already engaged with social media, now is the perfect time to get started.
2. Search Engine Optimization (Getting Found Online)
Search engine optimization can sound pretty scary when you first hear about it. Being a small business owner, you might not have all the technical know-how to automatically jump to ranking on page one of Google. However, as Google prepared for 2020 they started releasing updates and new tools that helped smaller businesses get seen.
Curious on how you can take advantage of these new updates and tools? Getting started is simple, just setup a Google My Business listing for your business. Google My Business is a platform for businesses, organizations, and more that gives you invaluable tools to grow your business. These tools include a place for customers to review you, all the crucial information that a customer would need about your business, a place to post updates and new photos or videos, and much more.
In addition to using Google My Business, you should be on sites like Yelp and other sites that gives customers a general overview of who you are (while also giving them an opportunity to leave you a review). Being listed in popular directories or across the web on trustworthy sites can help boost your search ranking.
Finally, when you’re filling out your “business description” anywhere online (Google My Business, Yelp, Facebook, your website, etc), make sure you’re using common keywords that are related to what you do. When a customer searches for “cleaning services near me” or any other search query that’s related to your business – Google will be more likely to recommend your business to them.
3. Personalized Marketing Experiences For Your Customers
I’m sure you’ve seen those personalized emails from sites you’ve subscribed to, apps that greet you by name, and even services that present choices based on your preferences. All of these are examples of how companies are making their customer experiences more personalized and it’s really working. Businesses looking to stand out and really retain their customers should be looking into how to personalize their processes for their customers.
Don’t know your customer’s names already? That’s okay too. Personalization isn’t just about knowing their name. It is however more about providing a specific, personable experience that customers will remember. For example, buyer personas can help you segment your email marketing, develop ads for a specific type of customer, and more.
Want to learn more about marketing personalization? Check out Hubspot’s list of 10 marketing personalization tips you can start using here.
4. Use Commercial Photography & Videos Of Your Business (Instead Of Stock Photos)
Many businesses have already taken advantage of commercial photography for their business website or social media. However, there are several that are still using stock photos in their marketing channels. When you’re trying to grow your visibility and credibility online, showing an inside, authentic look of your business, what you do, and the people that support it is crucial.
In 2020, getting professional photography services for your business are extremely important, but did you know video marketing is growing in engagement and marketing success too? Even marketers are jumping on-board with 87% of marketing professionals using video as a marketing tool.
But where do you start? We recommend updating your website imagery and social media posts with professional photos and videos of your business. Once you have updated photos and videos posted on your channels, then start getting creative. Social media platforms like Facebook and Instagram offer the option to “Go Live” which invites potential customers and people that like your page to comment and engage with you in real time.
There are many other ways to show off the best parts of your business while engaging your target audience, so if you need help getting beautiful photos and video(s) for your business – give us a call to set up your session today.
5. Setup And Improve Your Business Cyber Security (On Your Website & Local Systems)
While it’s not the sexiest trend for 2020, it is one of the most ominous that business owners should be concerned about. In this new decade, hackers are more powerful than ever and getting scammed or being exposed to vulnerabilities in your technology is more common than ever before too. While you should practice healthy online habits to protect yourself personally, it’s even more important for a business to protect their data and technology.
For example, ensuring your website is secured, setting up encrypted passwords (aka more difficult passwords than a word and a number), regularly backing up your data, educating your employees, and even setting up malware protection are just a few things you should be doing as a business owner in 2020.
When we setup a website for our client, we use state-of-the-art software to track logins, spam comments, and hackers that are trying to access your website (then we block them). If you need help securing your business’s online data, give us a call and let us help.
To ensure you’re doing everything to protect your business, here’s an in-depth guide from Business News Daily that explains the majority of small business cyber security threats.
Is Your Business Ready To Dominate 2020?
We hope you enjoyed our list of five business marketing trends for 2020 and start thinking about how you’re going to dominate your market in this new year. Have a comment or a question? Let us know! We’re always looking for new ways to help businesses like yours be successful with effective marketing strategies and tools.
Need a little extra help marketing your business this year? Azuma Media is ready to help you grow with our business websites, commercial photography and video, social media marketing, graphic design, and so much more. Give us a call or schedule your free consultation today to see what’s possible for you in 2020.
Have a great week everyone and we look forward to seeing you online (: